Introducing

Exec Mojo

Guiding executive leaders & businesses towards sustainable health and high performance

Expertise with

Exec Mojo

Exec Mojo guides high-performing leaders and businesses across the Middle East towards perfecting their health, wellness and performance — without sacrificing their career, family, or faith.They say it takes 10,000 hours to become a master. Our team have over 100,000 hours of coaching delivery experience spanning multiple decades.Working with notable clients from organisations like Saudi Aramco, PIF, PwC, Deloitte, Mastercard, EY and Rolls Royce.

Our Philosophy

We firmly believe in a fully bespoke approach. Created from scratch for each individual & business that we work with to ensure ease of implementation. We match our expertise within the executive market with elite level accountability, unlimited support and the use of health technology data insights.For every case we anchor our approach with our five fundamental pillars for success:

  • Exercise Implementation

  • Nutrition Enhancement

  • Stress Management

  • Sleep Optimisation

  • Mindset Mastery

Individuals & Businesses

To learn more about how we can help you or your business, find the relevant button below

Meet our founders

Simon & Ben


Simon MüllerSimon is a sports, events and community-activation leader who has spent over 25 years getting people moving — at scale.Co-Founder of Exec Mojo and Founder & CEO of Movado Arabia, he has activated more than two million people across Saudi Arabia since 2016.As Director of Events and Programs at Saudi Arabia's Ministry of Sport, he delivered programs reaching over 700,000 people in a single year, and he continues to advise national initiatives as an Active City & Nation Sports Advisor.His career spans blue-chip brands including BMW, Coca-Cola, Nike and Mastercard. For Exec Mojo, Simon brings the strategic firepower and regional authority to turn executive wellbeing into measurable, lasting movement.


Ben MartinBen is an executive health and performance coach who, for the past four years, has worked exclusively with the executive market across the GCC.As Co-Founder and CEO of Exec Mojo, he leads a team that has coached over 2,500 clients across more than 100,000 hours, delivering a premium, 360° health solution built specifically for GCC business leaders.His expertise is trusted — advising PureGym Arabia on trainer quality and retention, partnering with Tegus on health-sector investment decisions, and building coach-education content for ABC Trainerize.Ben understands executive life — relentless hours, travel, pressure — building his methods around it, helping leaders reclaim their energy, sharpen their performance, and add years of quality to their lives.For Exec Mojo, Ben brings the coaching expertise and executive insight that turn the lives of leaders into sustained health, energy and performance.